“Advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in.” ~ Barry Krause
Check out this great feature on LiveLab from the Chicago Business Journal.
If you haven't already visited out our new LiveLab, come see what the buzz is all about at:
678 N. Wells, Chicago, IL 60654
Please contact us if you have any questions about what LiveLab can do for your brand.
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There is artistry and imagination involved when writing music, but with that also comes strategy to help compose the musical language. Creating social media content is really no different than songwriting. Social media composition is comprised of two main ingredients: creativity and strategy. Creativity is the song composer who designs the lyrical melodies. Strategy is the music staff and notes with which the composition is created. Both are necessary to create a masterpiece for your audience to enjoy.
Creativity informs the presentation and the engaging content copy.
Strategy assists creativity...
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I remember the days when a flood of clients rushed to us claiming “we need a website.” “What is your objective,” we’d ask. “It’s the hot new thing and my boss is bugging me to get one,” most replied. Fast-forward to today and we are hearing: “Our company needs to be more social. A Facebook page isn’t enough. What should our company do?”
Companies Aren’t Social, People Are.
The first thing we ask clients seeking to be more socially connected is “what do you value in an enjoyable human-to-human relationship? In a trusted friend?” We advise that they begin by behaving...
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Suite Partners created an impressive demonstration LiveLab at the Association of National Advertisers Conference 2011 in Phoenix, Arizona.
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Check out comScore Social Essentials, a new product designed to measure the reach and impact of social media brand exposure on Facebook. Live Social Media catapults Likes to brand Love.
comScore Social Essentials Shows that “Craftsman Experience” Doubles Social Media Reach and Drives More Visits to Sears Websites
By Erin Hunter - October 20, 2011
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We've been up to something awesome, and would love to share it with you: Live social media. We will be unveiling it as a part of Social Media Week Chicago at our new Suite LiveLab. Joining us will be comScore, who will debut their new Social Essentials discovery, showing you the faces behind your Facebook page. Please join us.
What: Live Social Media: Catapult your Facebook ‘likes’ to brand LOVE
Where: Suite LiveLab; 706 N. Wells Street, Chicago 60654
When: Wednesday, September 21 from 4 to 6 p.m.
Make sure to register for our event: socialmediaweek.org/event/?event_id=459
To...
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Today, most companies would agree that the functions of Facebook, Foursquare, Twitter, and You Tube have helped build a presence for a company that may have otherwise gone unnoticed. Companies are advertising deals on their Facebook pages, giving out freebies in return for customer's online check-ins, and what are those huge barcodes we’ve been seeing everywhere?
QR (Quick Response) codes are quickly becoming the latest advertising tool. These codes can be read by smart phones and can contain a variety of information. Once scanned, the consumer will be directed to a specific site, likely the company...
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Flash communities are the web's new baby.
Profitable community building is no longer about attraction and retention of demographically or psychographically similar target groups.
It’s about who is interested in what, now. Real people, real time, real different... with one common interest at any particular moment. Flash Communities are profitable in the near term and valuable influencers over time.
Flash Communities are igniting around the world through the power of the internet and social media. Whenever people with common needs utilize technology to organize and collectively find solutions,...
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How hard is your media working for you; and what do you get? A 30 or 60 second commercial trying to communicate who you are as a company; a blip of a banner ad or billboard and gone. Seriously?
How about a live studio, a LiveLab, where people can touch and experience your product, producing original branded content about who you are? Content that can be reused and enable you to engage with your customers. Content that is distributed through your social media channels to capture, entertain and engage. Content that speaks to who you are as a company. Content that catapults "likes" into brand "Love"...
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With our LiveLab™ studio, Suite develops original programming for client brands that allows us to engage customers in a meaningful, emotional way. But that is just the start. At Suite, we have found that the original programming we develop with our clients needs to follow our three guiding principles to be successful.
Suite's Three Guiding Principles
We provide people a way to interact with your brand in a meaningful way. What is meaningful in a world where Facebook “likes” are hoarded as a measure of ROI? Meaningful = Emotional. Instead of a click, we strive to incite action. We want...
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