I remember the days when a flood of clients rushed to us claiming “we need a website.” “What is your objective,” we’d ask. “It’s the hot new thing and my boss is bugging me to get one,” most replied. Fast-forward to today and we are hearing: “Our company needs to be more social. A Facebook page isn’t enough. What should our company do?”
Companies Aren’t Social, People Are.
The first thing we ask clients seeking to be more socially connected is “what do you value in an enjoyable human-to-human relationship? In a trusted friend?” We advise that they begin by behaving...
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Suite Partners created an impressive demonstration LiveLab at the Association of National Advertisers Conference 2011 in Phoenix, Arizona.
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How hard is your media working for you; and what do you get? A 30 or 60 second commercial trying to communicate who you are as a company; a blip of a banner ad or billboard and gone. Seriously?
How about a live studio, a LiveLab, where people can touch and experience your product, producing original branded content about who you are? Content that can be reused and enable you to engage with your customers. Content that is distributed through your social media channels to capture, entertain and engage. Content that speaks to who you are as a company. Content that catapults "likes" into brand "Love"...
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