We are presenting at Chicago Ideas Week. Please join us!
“Chicago Ideas Week (CIW) is about the sharing of ideas, inspiring action, and igniting change to positively impact our world...For one week each October, CIW brings together some of the world's most outstanding speakers to present their ideas and inspire the innovations of tomorrow at 80+ sessions across the city of Chicago.” ~ CIW
Introducing the LiveLab Brand Conversation and Content Network
Thursday, October 11- 10:00am-12:00pm:
Learn about the LiveLab Network, the newest thing in online programming. LiveLab, the home of killer...
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I remember the days when a flood of clients rushed to us claiming “we need a website.” “What is your objective,” we’d ask. “It’s the hot new thing and my boss is bugging me to get one,” most replied. Fast-forward to today and we are hearing: “Our company needs to be more social. A Facebook page isn’t enough. What should our company do?”
Companies Aren’t Social, People Are.
The first thing we ask clients seeking to be more socially connected is “what do you value in an enjoyable human-to-human relationship? In a trusted friend?” We advise that they begin by behaving...
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Marketing used to be all about biased sales presentations. Ads that interrupted what we wanted to watch, read, or listen to. Sales people commissioned to hard sell us a well-crafted pitch. Then along came search and social media, and all that changed. Or, is it just more sophisticated digital salesmanship?
What if brands actually listened to us, like trusted friends do? Talked to us, like we’re people, not prospects or “consumers?” What if they told it like it really is, . . .not selling, but helping us make better buying decisions?
Are we just dreaming? Well, yes, I guess we are....
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Corporate creativity doesn't just happen. You can’t simply hire it or legislate it. Building a culture of innovation is more akin to building a rose garden than an office or a factory. It needs to be thoughtfully planted, nourished and given lots of love.
Just walk in to the headquarters of Progressive Insurance and you will see Andy Warhol’s infamous Mao Tse Tung portraits. Progress through the building and you will be aroused (consciously or subconsciously) by one of the most provocative art collections in the world. Insurance is a left-brain actuarial science. What does art have...
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With our LiveLab™ studio, Suite develops original programming for client brands that allows us to engage customers in a meaningful, emotional way. But that is just the start. At Suite, we have found that the original programming we develop with our clients needs to follow our three guiding principles to be successful.
Suite's Three Guiding Principles
We provide people a way to interact with your brand in a meaningful way. What is meaningful in a world where Facebook “likes” are hoarded as a measure of ROI? Meaningful = Emotional. Instead of a click, we strive to incite action. We want...
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