Brand Activist: Superhero of Modern Marketing?

Marketing used to be all about biased sales presentations. Ads that interrupted what we wanted to watch, read, or listen to. Sales people commissioned to hard sell us a well-crafted pitch. Then along came search and social media, and all that changed. Or, is it just more sophisticated digital salesmanship? What if brands actually listened to us, like trusted friends do? Talked to us, like we’re people, not prospects or “consumers?” What if they told it like it really is, . . .not selling, but helping us make better buying decisions? Are we just dreaming?  Well, yes, I guess we are....

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