Chicago-area entrepreneurs eager to get their 15 minutes of fame on television may have a new outlet if Northwestern University student Colton Dillion succeeds in his own entrepreneurial pitch.
Dillion, founder and CEO of Startup Incinerator, aims to get backing from producers for a reality TV show or docu-drama TV series where judges and crowdfunding donors decide which entrepreneurial ideas get “incinerated.”
The judging panel, including engineers, angel investors and other professionals, would grade the ideas based on whether they could be done and make money. Fans would vote with...
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“Advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in.” ~ Barry Krause
Check out this great feature on LiveLab from the Chicago Business Journal.
If you haven't already visited out our new LiveLab, come see what the buzz is all about at:
678 N. Wells, Chicago, IL 60654
Please contact us if you have any questions about what LiveLab can do for your brand.
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The notion of “failing fast” is not new. Fail-fast is a property of a system. Brad Feld reminds us that the best entrepreneurs know how to fail fast. Zozi founder, TJ Sassani, says, “Fail Fast, Fail Often, Fail by Design.” While at the same time, social strategist, Peter Kim of Dachis Group says, “fail fast is bad advice.”
The fact is all of these perspectives were formed in a world before LiveLab.
Not to sound “pitchy,” as Randy Jackson might call it, but we’ve discovered some amazing things since opening the first LiveLab.
Three of the most important things we’ve learned...
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I remember the days when a flood of clients rushed to us claiming “we need a website.” “What is your objective,” we’d ask. “It’s the hot new thing and my boss is bugging me to get one,” most replied. Fast-forward to today and we are hearing: “Our company needs to be more social. A Facebook page isn’t enough. What should our company do?”
Companies Aren’t Social, People Are.
The first thing we ask clients seeking to be more socially connected is “what do you value in an enjoyable human-to-human relationship? In a trusted friend?” We advise that they begin by behaving...
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Marketing used to be all about biased sales presentations. Ads that interrupted what we wanted to watch, read, or listen to. Sales people commissioned to hard sell us a well-crafted pitch. Then along came search and social media, and all that changed. Or, is it just more sophisticated digital salesmanship?
What if brands actually listened to us, like trusted friends do? Talked to us, like we’re people, not prospects or “consumers?” What if they told it like it really is, . . .not selling, but helping us make better buying decisions?
Are we just dreaming? Well, yes, I guess we are....
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Corporate creativity doesn't just happen. You can’t simply hire it or legislate it. Building a culture of innovation is more akin to building a rose garden than an office or a factory. It needs to be thoughtfully planted, nourished and given lots of love.
Just walk in to the headquarters of Progressive Insurance and you will see Andy Warhol’s infamous Mao Tse Tung portraits. Progress through the building and you will be aroused (consciously or subconsciously) by one of the most provocative art collections in the world. Insurance is a left-brain actuarial science. What does art have...
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Suite CEO Barry Krause will be speaking about Live Social Media at the 2011 Social Media Masters Summit tomorrow. Windy City Social’s 3rd annual Social Media Summit was created to bring together brands, bloggers, agency contacts and consultants to connect and share best practices from all marketing channels related to social media.
Suite Partners is also a sponsor of this event.
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Suite loves that today’s customers are more media-savvy and knowledge thirsty than those from generations prior.
"We love that they care about what products they invest time and resources in, and we understand that they yearn for relationships. We have built our company around that model, and have the data to prove that if you invest time in creating content that connects with them, you can turn "likes" into LOVE and unleash an army of advocates for your brand."
– Barry Krause, CEO
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