Connect With Your Fans On Their Own Terms

So you’ve put in all that time and energy honing the perfect message. Now how the heck do you get it seen by your intended audience?

Each person has their own preferred style of receiving and accessing information, especially when it comes to digital content.

Each social site has a different purpose and appeals to different audiences. Here are some quick tips to consider when posting your content:

Facebook
Some people prefer Facebook. Why? Because there are various levels and combinations of engagement they can choose to be a part of! They have their pick of:
-status updates
-mini feed
-discussion pages
-wall posts
-special/themed tabs
-events
-notes

Twitter
Twitter doesn’t have as many options as Facebook, which is perfect for people who gravitate toward short and sweet messaging. Tweeters access and share information in direct ways:
-Group similar topics with #hashtags
-Share interesting content through “retweets”
-Find and engage favorite brands or public figures
-Create/join live chat groups to discuss specific topics in real-time

Instagram
Some users are more visual. Instagram is the perfect place to communicate via photography. With Instagram users can:
-Speak to other users through pictures
-Spend less time and energy reading or writing text
-Draw their own meaning from pictures
-Share interesting photos with Facebook, Twitter, Tumblr, Flickr and Foursquare

YouTube
Sometimes text and static photos won’t do your content justice, but with video you can say it all. YouTube is great for:
-Communicating a message that can’t be expressed through mere text
-Capturing the the feeling, intensity, and gravity of your message; making it come to life
-Sharing videos through embeds

LinkedIn
Compared to Facebook, LinkedIn provides opportunities to connect more formally with a professional audience. When communicating through LinkedIn consider:
-Using messaging styles that are as professional as your intended audience
-Sharing only relevant, on-topic content with specific users

Pinterest
The audience on Pinterest is highly receptive to creative ideas, making it a great place to throw your new ideas against the wall to see what sticks. Pinterest allows its audience to:
-Share inspiring and unique content through “repins”
-Tell a story about who they are through images and themed boards
-Inspire other users with visuals of things they love

Google+
While it wasn’t initially as successful as some may have hoped, Google+ is still a valuable social networking resource, giving users the ability to laser-target their audience:
-Rather than share with ALL your friends, you can choose specific circles where there is known interest overlap of the message and audience

Good Ol’ Fashioned Website
Don’t forget, it’s important to show off to all of your followers that you have a website! This enables you to:
-Get in front of those who are searching for you or your specific content
-List all your social media sites and direct site goers to follow you

Each follower you gain will have their own desired style of interacting with your content. Some may be more text-oriented rather than visual (and vice versa), it’s helpful to know how to communicate via each specific social channel in order to interact with and engage everyone.

SuiteBlogger@suite.is