Archive: » 2012 » July

What If There Was A Real World Place To Try On Ideas?

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The notion of “failing fast” is not new. Fail-fast is a property of a system. Brad Feld reminds us that the best entrepreneurs know how to fail fast. Zozi founder, TJ Sassani, says, “Fail Fast, Fail Often, Fail by Design.” While at the same time, social strategist, Peter Kim of Dachis Group says, “fail fast is bad advice.” The fact is all of these perspectives were formed in a world before LiveLab. Not to sound “pitchy,” as Randy Jackson might call it, but we’ve discovered some amazing things since opening the first LiveLab. Three of the most important things we’ve learned...

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Connect With Your Fans On Their Own Terms

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So you’ve put in all that time and energy honing the perfect message. Now how the heck do you get it seen by your intended audience? Each person has their own preferred style of receiving and accessing information, especially when it comes to digital content. Each social site has a different purpose and appeals to different audiences. Here are some quick tips to consider when posting your content: Facebook Some people prefer Facebook. Why? Because there are various levels and combinations of engagement they can choose to be a part of! They have their pick of: -status updates -mini...

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