Archive: » 2012 » June

HOW TO BE HUMAN IN A DIGITAL WORLD

18, June 2012

No comment
Being Human in a Digital World

I remember the days when a flood of clients rushed to us claiming “we need a website.” “What is your objective,” we’d ask. “It’s the hot new thing and my boss is bugging me to get one,” most replied. Fast-forward to today and we are hearing: “Our company needs to be more social. A Facebook page isn’t enough. What should our company do?” Companies Aren’t Social, People Are. The first thing we ask clients seeking to be more socially connected is “what do you value in an enjoyable human-to-human relationship? In a trusted friend?” We advise that they begin by behaving...

Read more...

Brand Activist: Superhero of Modern Marketing?

04, June 2012

3 Comments
ba-feature1

Marketing used to be all about biased sales presentations. Ads that interrupted what we wanted to watch, read, or listen to. Sales people commissioned to hard sell us a well-crafted pitch. Then along came search and social media, and all that changed. Or, is it just more sophisticated digital salesmanship? What if brands actually listened to us, like trusted friends do? Talked to us, like we’re people, not prospects or “consumers?” What if they told it like it really is, . . .not selling, but helping us make better buying decisions? Are we just dreaming?  Well, yes, I guess we are....

Read more...